In this insightful episode of the “Inner Edison” podcast, host Ed Parcaut welcomes Charles Gerencser, a seasoned professional in the technology and non-profit sectors. They delve deep into the emerging importance of sales in non-profit organizations and Charles’ innovative efforts to help these entities grow and connect with skilled professionals on LinkedIn.

Charles sheds light on his work with the powerful technology platform Castanet, which he integrates with Go High Level to market various services to customers across his brands. He underscores the critical role Customer Relationship Management (CRM) plays in maintaining schedules, pipelines, and long-term follow-ups, as well as leveraging LinkedIn for recruiting team members and sustaining a consistent recruitment strategy via websites.

Gerencser shares valuable insights from his transition from media to technology in 2008, taking on a c-level executive role at a publicly traded tech company and eventually co-founding a venture studio. This studio acts like an incubator and venture capitalist, providing workshops, financial backing, and advisory services to founders and startup tech companies focused on recurring revenue models, predominantly software-as-a-service (SaaS).

A significant portion of the discussion touches on Linked VA, Charles’ company that spun off from a failed SaaS platform to become a successful full-service agency. Linked VA helps professionals optimize their LinkedIn profiles for business development, managing profiles, building networks, and generating leads. They offer comprehensive plans and services, with an impressive 90% integration rate with CRMs, catering to a wide customer base including those in the mortgage and lending industries.

Throughout the episode, both Ed and Charles discuss their experiences with live versus pre-recorded podcasting, reaching veteran audiences, and supporting veterans in entrepreneurship. They also touch upon geographical nuances and weather, establishing a personable connection between the speakers and the audience.

Ed Parcaut concludes the episode by thanking Charles for his contributions and encouraging listeners to have a great day.

### Key Takeaways:
– Importance of sales in non-profits and strategic use of LinkedIn for growth and connection.
– CRMs’ role in managing schedules, follow-ups, and recruitment.
– Insights into Charles’ venture studio and its support for SMBs in the technology sector.
– Success story of Linked VA and its services to optimize LinkedIn profiles for business development.
– Integration capabilities of Linked VA with various CRMs, benefiting a wide range of industries.
– Experience-based discussions on podcast hosting, veteran support initiatives, and more.

Join Ed and Charles for a deep dive into the intersection of technology, sales, and strategic networking in this compelling episode.