The blog / Ed Parcaut
Homeownership. Real estate. The decisions behind your next chapter. Practical perspective from Ed.
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Home affordability is about more than mortgage rates. Home prices and wages matter, too. Understanding how these three factors work together can help you ask better questions and make a more informed buying or selling decision.
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Selling before the holidays may help your home stand out and connect with buyers who are still looking. Here are three reasons to consider a move, plus practical questions to help you decide whether the timing fits your needs.
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Higher mortgage rates can make affordability harder, but a cooler housing market can offer buyers more choices, fewer bidding wars and more room to negotiate. Here is how to think through those opportunities without overlooking your budget.
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Saving for a home feels less intimidating when you understand what to budget for. Learn how down payments, closing costs and earnest money fit together, and what to ask before setting your savings goal.
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Thinking about selling but unsure whether buyers are out there? Millennials remain an important source of homebuyer demand. Their numbers, education and interest in ownership help explain why your house may be what someone is looking for.
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A housing market shift can bring back memories of the last crash. Looking at housing supply, mortgage standards and foreclosure activity helps explain the differences and puts those concerns in perspective.
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Home price forecasts can point in different directions, but the national outlook is only part of the story. Learn how to separate slower appreciation from falling prices and focus on the local conditions that matter to your plans.
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Buying a home is about more than the financial details. The freedom to make a space your own, pride in caring for it, and a stronger connection to your community are meaningful reasons to consider homeownership.
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Housing headlines do not tell the whole story. Learn how to put inventory, selling times and buyer demand in context so you can set realistic expectations and discuss your selling plans with a trusted professional.
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Your credit score, loan type, loan term, and down payment can all affect your mortgage rate. Learn what each factor means and which questions to ask as you compare your options with a trusted lender.
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Buying a home is a long-term decision, not just a reaction to changing market conditions. Learn how equity, mortgage principal payments and historical home price growth can help put the benefits of ownership in perspective.
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What separates a recognizable brand from another business selling the same thing? B. Jeffrey Madoff shares three essentials for building brand equity: a compelling story, consistent values, and an emotional connection.
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